Sofie Froberg Karlsen

Head of Business, Marketing, and Sponsorship

Age: 22

From: Stockholm, Sweden

Course: Bsc Business and Management (Marketing)

Level: 2

Sofie joined Brunel Racing in November 2017, the same year she started her studies at Brunel University. She found out about it through friends in the Brunel’s Karting Team which she joined at the start of that term. Being the only business student in the team last year, she quickly appointed marketing manager and was running the social media as well as being in charge of developing the business presentation for FSUK 2018

In her current role as Head of Business, Marketing, and Sponsorship, she is looking to manage her own team to help her make the social media more active and improve the business presentation further for next competition. There has never been a business team in Brunel Racing before, and she is looking forward to developing this side of the team this year.

Sofie has had anĀ interest for motorsport for many years and has been to several Formula One races the last few years. Outside of her studies and Brunel Racing, she is part of the Red Bull Wings Team in West London, promoting Red Bull wherever she goes.
In the future, she wants to work with project/programme management or marketing in the motorsport industry, hence why she is currently looking for marketing placements in the Formula One and automotive industry.